About
Ridwan Adekunle
I build the store, then fix what it is losing you.
Shopify storefronts from Kwara State, mostly for brands in the US, UK and EU. Two of my longest clients came over a year ago and are still here. That is the number I would look at if I were hiring me.
How I work
01
Mobile is the design.
Most buyers never see desktop. It gets designed second.
02
Scope in writing, first.
The expensive part of any build is what nobody agreed on.
03
I will tell you not to buy.
If an audit is enough, I say so.
04
No invented numbers.
A case study with no figure means the client gave me none.
Ideas I keep coming back to
- 3C FrameworkClarity, Confidence, Conversion. The order a page earns things in.
- The Conversion LayerConversion as a layer over the design, not a redesign.
- Design First, Develop FastDecide it where changes are cheap.
- USER ModelUnderstand, Structure, Execute, Refine.
- Template Tweak TransformThree levels of intervention, priced differently.
- Solve, Ship, SharpenShip the fix, then improve it. Not the reverse.