Ridwan Adekunle
Shopify CRO and UX designer. I design pages in Figma and build them properly, in Liquid, in Replo, or in whatever the store already runs on.
0+
projects shipped
6+
years designing and building
5★
average client rating
Top 5%
Contra certified
Selected screens
What a rebuild looks like
Pick a brand. Drag the circle.
A best seller with 2,459 reviews, hidden behind a full-screen discount quiz and a pack picker you had to scroll to find.
Fly By Jing is not a client. I rebuilt this uninvited
01 · First screen
A popup quiz on load
The jar, the headline and the rating
02 · Packs
Below the fold
Four packs with the price per jar
03 · The button
About 1,350px down
Add 2 jars to cart, $30, on the first screen
04 · Reassurance
Away from the button
Dispatch time and free shipping over $75 right under it
Ad creative too
20 static ads for 5 real ecommerce brands, four angles per product. Unsolicited concept work: none of these brands commissioned it, and every figure inside an ad is their own published number.
What clients said
Ridwan completely rebuilt our PDP. Cart abandonment dropped noticeably within two weeks. The attention to mobile UX was exceptional.
The new homepage really captures the brand. Demo requests went up right after launch. Working with Ridwan felt effortless. He just gets it.
Strong work ethic and incredible output quality. The rebuild reflected our personality far better than our old Dawn template ever did.
Projects
- 01Tap and RateStore redesign
- 02Champion BioticsProduct page
- 03Mother of MacrosCheckout design
- 04Captain & SkipperStore design
- 05Scents AvenueFull website build
- 06Amina ZaidFull website build
- 07Just DarlingsFull website build
- 08Jellys GlamourLanding page
- 09IshuProduct page
- 10TitaniumLanding page
- 11KURAConcept buildHomepage, PDP, advertorial, listicle, post-purchase
- 12HALOSConcept buildHomepage, PDP, landing page
- 13MERIDIANConcept buildFull store template
Rows that link have a full case study. KURA, HALOS and MERIDIAN are self-directed concept builds, not client work.
What I work in
Design
Where the decision gets made before anything is built.
- Figma
- UI and UX design
- Design systems
- Conversion-led layout
- Mobile-first
Build
Shipped properly, in whatever the store already runs on.
- Shopify Liquid
- HTML, CSS, JavaScript
- Replo
- Instant Pages
- Metafields
- Theme customisation
Page types
The pages that actually carry the sale.
- Product pages
- Landing pages
- Advertorials
- Listicles
- Bundle builders
- Post-purchase
- Checkout
Growth
Knowing whether any of it worked.
- Conversion rate optimisation
- A/B testing
- Google Analytics
- Hotjar
- Klaviyo
- PageSpeed
- Technical SEO
How it works
Five steps. No vague hourly rates.
01
Brief
Send a brief or we take a 15-minute call. You tell me the goal, and I tell you honestly whether I can beat it.
02
Scope and quote
I scope the work, price it clearly and send a proposal. No vague hourly rates.
03
Assets
You share brand files, copy, references and access. I ask for exactly what I need and nothing else.
04
Build and review
I build, you review. Two rounds of revisions included. Feedback goes in, the final version comes out.
05
Deliver
Final files delivered, ready to launch in Replo, Liquid or HTML depending on where you are deploying.
The full stack
18 tools · grouped by what they are for
Design
- Figma
- Lottie
- GSAP
Build
- Shopify
- Liquid
- Replo
- Instant Pages
- HTML
- CSS
- JavaScript
- Metafields
- Git
- VS Code
Data
- Google Analytics
- Hotjar
- PageSpeed
- Klaviyo
- Notion
About
I am Ridwan Adekunle, a Shopify CRO and UX designer based in Kwara, Nigeria. For six years I have been fixing conversion problems on product pages, landing pages and full store redesigns for DTC brands that need more than a good-looking page.
I work with brands at every stage, from founders launching their first page to established stores that know something is wrong but cannot pinpoint it. The approach is simple: start with the data, design for the buyer, and do not ship work that has no job to do.
Shorthand I use
- 3C FrameworkClarity, Confidence, Conversion: the order a page has to earn things in.
- The Conversion LayerTreat conversion as a layer over the design, not a redesign.
- Design First, Develop FastDecide it in design, where changes are cheap.
- USER ModelUnderstand, Structure, Execute, Refine.
- Template Tweak TransformThree levels of intervention, priced differently.
- Solve, Ship, SharpenShip the fix, then improve it. Not the reverse.
Before we start
The questions that usually decide the right scope.
What kind of projects do you take on?
I help ecommerce and DTC brands improve the parts of their customer journey that affect sales. That can mean CRO audits, Shopify pages, Replo builds, static ads, landing pages, email templates, store redesigns or custom sections.
Do I need to know exactly what I need?
No. If you know the problem, that is enough. Send the store URL, what feels off, and what you want to improve. I can help work out whether you need an audit, a page rebuild, better creative or a tighter funnel.
Can you work with what already exists?
Yes. I can improve what is already there instead of starting from scratch. Sometimes that means tightening the copy, redesigning a weak section, rebuilding a page, or mapping the funnel so the whole journey makes more sense.
What does the process usually look like?
We start with a brief or a quick call. I review the current setup, identify the highest-impact opportunities, define the scope, then move into strategy, design, build or creative work depending on what the project needs.
How fast can you deliver?
It depends on the scope. A focused audit, a static ad batch, an email template or a custom section can move quickly. Full page builds, funnel work and store redesigns need more time because the strategy and the execution both have to be right.
What makes your work different?
I connect strategy and execution. I am not only making things look better. I am looking at what the buyer sees, what they believe, where they hesitate, and what needs to change to move them closer to purchase.
Ready when you are.
Send your name, the store URL and what you need. I come back within 24 hours.
Full contact details · Contact page