Concept build · not a client
KURA
- Scope
- Homepage, Product page, Advertorial, Listicle, Post-purchase, Ad creative
- Year
- 2025 · Completed
- Site
- Not publicly linked
- Engagement
- n/a
A full DTC system built to test how far one brand language can stretch
The situation
A self-directed build, not client work. KURA exists to answer a question a portfolio of partial scopes cannot: what does one brand look like when every surface in the funnel is designed by the same hand.
What was built
01
Five page types built on a single design system
02
A complete funnel: ad, landing, product, advertorial, post-purchase
03
Motion and interaction consistent across every surface
Screens
The result
Self-directed work, so there is no client outcome to report.
Other concept builds