Concept build · not a client
HALOS
- Scope
- Homepage, Story-arc PDP, Direct-response landing page
- Year
- 2026 · Completed
- Site
- Not publicly linked
- Engagement
- n/a
Editorial storytelling applied to a supplement funnel
The situation
A self-directed build. HALOS tests whether a product page can carry a narrative arc without losing the directness a conversion page needs.
What was built
01
A product page structured as a story rather than a spec sheet
02
A direct-response landing page as the counterweight, same brand, opposite intent
03
A custom editorial homepage tying both together
The result
Self-directed work, so there is no client outcome to report.
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