Client · Food & nutrition
Mother of Macros
- Scope
- Conversion optimisation
- Year
- 2025 · Completed
- Engagement
- Partial scope engagement
Conversion work on a food brand storefront
The situation
A focused conversion engagement rather than a full rebuild. The storefront existed and worked; the job was to find what was costing conversions and fix those specific things.
How they found me
Direct engagement.
What was wrong
- 01Conversion issues concentrated on mobile, where most of the traffic was
- 02Key decision information sat below the point where most visitors stopped scrolling
What was built
01
Targeted conversion fixes rather than a redesign
02
Mobile buying path tightened end to end
Screens
The result
Shipped, handed over, and still running on what was built.
No conversion percentage is published here because this client has not shared one with me. I would rather show you the scope than a number I cannot source.
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